Since Thoresen Thai Agencies Public Company Limited (TTA Group) launched the “BuddyThai” application, an online platform to help children and youth who have been bullied both online and offline on November 22, 2023, it has been over a year that BuddyThai has helped and provided children and youth a safe zone in mental health with 24-hour expert assistance. The beginning of the BuddyThai application was the intention of Mr. Chalermchai Mahagitsiri (Kueng), President and Chief Executive Officer of TTA, who saw the problem of both physical and mental bullying among children and youth which has existed in Thai society for a long time. Mr. Chalermchai said: “ I want to be a part of or to be the one who initiates a tool that reduces bullying problems. This became the reason why I decided to develop an application where all children can come to or press a button to ask for help whenever they face problems. Similarly, adults who have access to this information can provide immediate assistance. ” For this reason, TTA partnered with the Department of Mental Health to develop an application that will be a "friend" for children and be an advisor who is always by their side. In addition, this application will help strengthen children and youth’s mental immunity and self-learning while developing the skills to handle bullying situations in various forms correctly through self-assessment. Children can also learn life skills, problem-solving skills, and appropriate emotion management through the Mood Tracking feature. This feature allows them to record their emotions at each moment and view historical mood data. If any children urgently need support or advice from mental health professionals, they can access help services through the SOS feature where all incidents are directly reported to mental health organizations instantly. For example; 1300 Hotline by Ministry of Social Development and Human Security 1323 Hotline by Department of Mental Health Lova Care Station Because We Care by OSCC Police General Hospital Warmline channel for messages Ms. Harisawan Siriwong (PJ), Managing Director of the BuddyThai application, has revealed statistical information about BuddyThai that in the present (March 2024) the application has had more than 5,000 downloads and users have pressed SOS for help more than 1,200 times. Considering the Mood Tracking data, it was found that users pressed to record their sad and stressed emotions more than 10,000 times. It can be seen that Thai children and youth are in a stressful social situation likely to lead to mental health problems. Throughout 2023 and early 2024, BuddyThai has undertaken a series of school tours in collaboration with The Children and Youth Council of Thailand and the Department of Education, Bangkok. The aim of this activity is to jointly raise awareness among children and youth to be aware of bullying behavior, emotional intelligence, and violence prevention. This activity also intends to promote the concept of ‘Self-understanding’ in emotional and mental health. Through the BuddyThai application, users can access various support channels when facing bullying or situations impacting their mental well-being. By helding school tours gave BuddyThai a chance to talk with children and youth nowadays, it turns out that many of them felt happy and relieved that organizations and adults saw children’s mental health as an important issue. As bullying is considered a big problem for children who may not have enough experience to deal with those situations alone. Having adults take an interest in this issue is an expression of efforts to help solve problems and support their growth in the right way. Speaking of the features of the BuddyThai application, it can be considered as a solution in a world of technology and digital. BuddyThai acts as a help center where all channels for incident reports are gathered in the application. This eliminates confusion for users – they will always know exactly where to go for help if they're being bullied. Moreover, the features are consistent with the needs of children and youth, making them learn and understand themselves by using Mood Tracking and simulation features. Teachers with prior experience using BuddyThai also indicated a concerning trend in the rise of mental health problems among children and youth. These behaviors affect their emotions and daily life with some students experiencing depression and even self-harm ideation. The problem appears to be increasing and affecting younger age groups. Fortunately, the relevant organizations including the Department of Mental Health and Bangkok also recognize and show interest in it. The BuddyThai team, including Ms. Kwuannet Seedajit (Kanom) Project Coordinator and Mental health counselor of the Buddy Thai Application, Ms. Panida Maneetavat (Ice) Project Coordinator of the Buddy Thai Application, and Ms. Kanokwan Pongpiphat (Vava) Project Associate of Buddy Thai Application, has suggested that children and youth today should enhance self-awareness to better understand themselves and be more aware of mental health issues. When they have mental resilience, coupled with having a safe space, this will be a good start for improving people and society in the future. For the future plans, BuddyThai aims to collaborate with schools, teachers, and parents to help take care of the children and youth who are going to grow up in the future, and encourage a safe community for them. Let BUDDY be everyone's friend.